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This article is dedicated to users with Leader Elite or Leader accounts.

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Saving templates and scheduling emails are Agency Plan features. Anyone can copy a template from this article and paste it into an email they're sending right now. To save templates in your account and schedule emails to send automatically from your bookings, your company owner needs to upgrade to the Agency Plan (click your Profile icon > Manage Subscription).

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If your clients keep telling you they found your contract, invoice or reminder in their spam folder, you're not alone, and it's fixable. This article explains why booking emails get filtered, what you can do about it, and then hands you a full library of deliverability-proofed email templates you can paste straight into BOS.

Every template here has been written to give spam filters as few reasons as possible to flag it, and to make it obvious to your client that the email is real and expected.

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These templates run on tokens. Anything wrapped in percent signs, like %client_first_name% or %event_date_long%, is a token. When the email sends, BOS swaps each token for the real detail from the booking (or from your Company Settings), so paste the templates exactly as they are and don't edit the tokens. New to tokens? Read How to Use Tokens in Email and Contract Templates.

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Yellow highlights are yours to fill in. A few things don't have tokens, like your promo video, calendar link or Google review link. Those spots are highlighted in yellow inside the template so you can't miss them. Replace them once, save the template, and it's ready for every booking. If a template has no yellow highlights, it works as-is.

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Why Booking Emails End Up in Spam

Spam filters don't read your email the way your client does. They score it, using a long list of signals, and a booking email tends to trip several of them at once:

• It's often the first email from you. When your client has never received mail from an address before, filters have no history to go on, so they're cautious.
• It's sent through a platform, on your behalf. Emails from BOS go out through our sending system rather than your personal inbox, and the sender address is a system address that lets replies route back to you. To a filter, an unfamiliar address asking for money is a red flag, and to your client, it can look unfamiliar too.
• It asks for money. Contracts, invoices, deposits and reminders use exactly the words scam emails use (invoice, payment, remit, overdue, urgent). Filters weigh those words heavily, especially in subject lines.
• It has links and attachments. A portal link plus PDF attachments plus payment language, from an unknown sender, is the shape of an invoice-fraud email.
• Pasted signatures carry hidden problems. Signatures copied out of Gmail or Outlook often bring broken image links, invisible formatting code and links whose text doesn't match where they point. More on that below.